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Utility customers overwhelmingly choose the Deposit Alternative Plan.
- An Industry Case Study -
When a deposit is required, the utilities offering DAP provide their customers with a choice; DAP, the lower non-refundable charge or a traditional refundable security deposit.
Before the Deposit Alternative Plan (DAP) utility customers had one option – pay a hefty deposit fee. After initiating DAP, over 75% of enrolling customers with this utility selected the Deposit Alternative Plan (DAP).
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