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The Deposit Alternatives Plan
Our Deposit Alternative Plan (DAP) offers electric company customers the choice of a smaller, nonrefundable charge - usually 50% of a traditional deposit - at activation and guarantees reimbursement to utilities if a DAP-enrollee customer defaults.


The Deposit Alternatives Plan means long-term success for the electric industry
CUSTOMER INSIGHTS
Customers expect exceptional experiences from businesses, regardless of the industry. The electric industry is no exception.

Your Customers' Expectations
Have Changed

Deposit Requirements Are
A Terrible First Impression
CUSTOMER INSIGHTS
Deposits are the leading complaints to Public Service Commissioners.
CUSTOMER INSIGHTS
Offering a deposit choice creates a better customer experience during service activation.

Customers Expect A Choice In
Meeting Their Obligations

Nearly 1 Out of 2 Customers
Select DAP When Offered A Choice.
CUSTOMER INSIGHTS
On average, one-half of customers choose DAP when offered a choice of a conventional deposit or a lower-cost, non-refundable deposit, like DAP.

“I’m really grateful an offer like DAP was available for our family. I don't know what we would have done otherwise.”
Customer comment provided during an electric utility's annual survey.
EEI Partnership
The Latest Insights & News
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